Outside How You Decide™

The opportunity to launch a new tagline doesn’t happen often.

DESIGN DEVELOPMENT | BRAND STORYTELLING | WEB | CHANNEL MARKETING

To coincide with the writing and launch of a new tagline, I was tasked with crafting a refreshed visual language for Topo Designs' new chapter. I set out to pull at common threads between our existing branding and our new direction to weave them together. The majority of materials for this campaign were to be made from existing photo and video assets, so making sure things felt fresh was key.

Launch creative consisted of a brand video introduction, webpage redesigns, email & social campaigns, ads, and retail graphics.

Webpages:
About Topo Designs | Sustainability

S24 Dirt Campaign

TYPOGRAPHY | DESIGN | SOCIAL

For this photoshoot, I worked with our photographer/videographer, a set designer, and our brand manager to create a western desert scene featuring new Dirt apparel and bags. With the new brand look & feel that I developed earlier in the season, I applied that language and created launch assets that I disseminated out for digital use and another designer handled retail signage.

S24 Retro River Campaign

TYPOGRAPHY | DESIGN | SOCIAL | ADS

This launch included a quick type exploration experiment as well as development of the new brand refresh work from earlier in the season to launch our conceptual “adventure sets” for spring.